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‘Rather be us than them’, Canada’s sour World Cup exit & football’s uncomfortable problem with African success

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Split image featuring Jesse Marsch and the Morocco team with the flag.
(Photo by Rico Brouwer/Soccrates/Getty Images and Grzegorz Wajda/Eurasia Sport Images/Getty Images)

Last Updated on 4 July 2026

Morocco beat Canada 3-0. They advance to the World Cup quarter-finals. They are, by any objective measure, the better team, again, at another World Cup.

And yet, in Houston on Saturday night, the defeated manager stood in front of cameras and said he would rather be his side than theirs.

Football has a problem, and the World Cup has only made it more evident. Unfortunately, it is not going away.

Morocco’s 3-0 win over Canada and a statement from Jesse Marsch that left the room confused

Azzedine Ounahi gave Morocco the lead in the 55th minute with a hammer of a strike, added a second in the 82nd, and substitute Soufiane Rahimi wrapped up a 3-0 win in stoppage time. The scoreline told a very clear story about which side were clinical when it mattered.

Canada had their moments in the first half, creating half-chances for Jonathan David and Tani Oluwaseyi, but without Alphonso Davies, ruled out with a hamstring injury, they never truly threatened. Then Marsch spoke, “Man, we were the better team, right?”

He continued, “They made a couple more plays than us, but cranking up the intensity was not the issue. It was just that they had a little bit of quality in the final third,” he said. As if, the scoreline is irrelevant. “I’d rather be us than them. As good as Morocco is, I’d rather be us.”

It takes some nerve, indeed. Canada could not score. Morocco scored thrice. That is not luck. That is ruthlessness, quality and experience. Marsch is a good coach and his Canadian side have had a genuinely historic tournament. None of that excuses the framing.

Football keeps doing this to Africa, and it has to stop

Marsch’s comments did not arrive in a vacuum. Earlier in this tournament, Belgium coach Rudi Garcia described Senegal and their peers as “these teams”: a phrase that reduced an entire continent’s footballing identity to a predictable, exploitable type.

Garcia said: “We know these teams; they lose their tactical structure towards the end of the match.” The Senegal players, who had led Belgium 2-0, did not lose their structure. They lost a disputed penalty in extra time. The pattern is consistent and damaging

African sides reach the quarter-finals, the semi-finals, the Round of 16: and when they beat Western opponents, the opponents find language that subtly diminishes the achievement. Morocco have knocked out Netherlands, Belgium, Portugal & Spain at successive World Cups.

They did not do this by accident or by fortune. They did it with tactical intelligence, physical intensity and genuine quality. Calling them a team you would rather not be, from the wrong side of a 3-0 scoreline, does not land as defiance. It lands as something else entirely.

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