Saffie Khan: The Curtis Jones WAG who’s become a Premier League it-girl in her own right

Saffie Khan has built something that most WAGs haven’t: a career that exists entirely on its own terms. She’s a model, a content creator, a new mum, and, since launching her own collection with Boohoo in 2025, a bona fide fashion collaborator.

The fact she’s also the partner of Liverpool midfielder Curtis Jones is part of the story, but increasingly it’s only part. She’s 23, has 80,000 Instagram followers, a big YouTube audience, and she’s quickly become one of the most recognisable faces in Premier League WAG culture.

Here’s everything you need to know about her.

Who is Curtis Jones’ partner, Saffie Khan?

Saffie Khan is an English model. As well as, a social media influencer and content creator recognised for her fashion photography, brand collaborations, and polished lifestyle posts that blend high-end style with relatable family moments.

She has a degree in biomedical science. Saffie also has a contract with M Models Management, one of UK’s leading agencies. Her socials have grown steadily since she started in 2017, with her relationship with Jones and, motherhood, accelerating that growth significantly.

She posts weekly vlogs on YouTube covering mum life, London trips, interior design and fashion. That has allowed her to create a niche sitting between WAG content and mainstream lifestyle influencing.

Saffie and Curtis welcomed a third member into their family in October 2024. Giselle Delilah Jones, their daughter, born in the same campaign that Curtis won the Premier League.

Saffie Khan: Curtis Jones, the Boohoo Collection and life in the spotlight

Khan and Jones have been together since 2019. In their early years, they kept the relationship largely private in the early years. The pivot from WAG to fully-fledged influencer for Saffie came in August 2025. It was when she launched her own collection with Boohoo, as per Yahoo.

Titled The Everyday Edit, it was described as a “bold celebration” of everyday essentials. Further reimagined for the modern it-girl, blending preppy nostalgia with contemporary cool. The campaign positioned her explicitly as something beyond a footballer’s girlfriend.

Boohoo’s chief marketing officer said Saffie “brings a unique energy to everything she touches,” and the launch cemented her status as a fashion name in her own right.

On the pitch, Jones has been part of a top Liverpool side, giving Saffie’s matchday content, and the couple’s profile, a natural platform. She’s regularly spotted at Anfield, and her game-day posts have become a staple of the WAG corner of football’s social media ecosystem.